{"product_id":"9781118430767","title":"Setting Profitable Prices, + Website A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant","description":"\u003ch1\u003eSetting Profitable Prices, + Website\u003c\/h1\u003e\u003ch2\u003eA Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant\u003c\/h2\u003e\u003ch3\u003eMarlene Jensen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eTime-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage\u003c\/b\u003e  \u003cp\u003ePricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant or outside agency to do it for you. But if you're like most small- to medium-sized business owners and managers, time and money are two things you absolutely don't have to spare. Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices. And you'll spend the least possible time setting your more profitable prices.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePacked with valuable worksheets and other valuable tools to help guide your research and your pricing decision-making\u003c\/li\u003e \u003cli\u003eA goldmine of expert tips for pricing in any specialty market, it offers a highly effective way to market your company's product more effectively and profitably\u003c\/li\u003e \u003cli\u003eShows you how to avoid making your competitors' pricing mistakes and gain a powerful competitive edge in the process\u003c\/li\u003e \u003cli\u003eThe author uses examples drawn from her years of consulting work with companies large and small, including Food Network, American Express Publishing, and \u003ci\u003ePlayboy\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDr. MARLENE JENSEN\u003c\/b\u003e is a pricing strategy and marketing\/new business expert. Her decades of consulting work with companies, large and small–including the Food Network, American Express Publishing, and \u003ci\u003ePlayboy\u003c\/i\u003e–are consolidated in this powerful book\/website combo. In addition to consulting, Dr. Jensen has performed pricing tests for companies such as CBS Publishing, her own launches (\u003ci\u003eSportswoman\u003c\/i\u003e magazine, \u003ci\u003eAncillary Profits\u003c\/i\u003e and \u003ci\u003eMedia Marketing\u003c\/i\u003e newsletters, and Jensen-Fann Publishers) and in numerous academic research studies. Dr. Jensen has taught marketing and pricing at Western Connecticut State University, and currently at Lock Haven University.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 January 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118430767\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44383973572748,"sku":"9781118430767","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118430767.jpg?v=1780197008","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118430767","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}