{"product_id":"9781118422144","title":"Evil by Design Interaction Design to Lead Us into Temptation","description":"\u003ch1\u003eEvil by Design\u003c\/h1\u003e\u003ch2\u003eInteraction Design to Lead Us into Temptation\u003c\/h2\u003e\u003ch3\u003eChris Nodder\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ User Interfaces\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eHow to make customers feel good about doing what you want\u003c\/p\u003e \u003cp\u003eLearn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePride — use social proof to position your product in line with your visitors’ values\u003c\/li\u003e \u003cli\u003eSloth — build a path of least resistance that leads users where you want them to go\u003c\/li\u003e \u003cli\u003eGluttony — escalate customers’ commitment and use loss aversion to keep them there\u003c\/li\u003e \u003cli\u003eAnger — understand the power of metaphysical arguments and anonymity\u003c\/li\u003e \u003cli\u003eEnvy — create a culture of status around your product and feed aspirational desires\u003c\/li\u003e \u003cli\u003eLust — turn desire into commitment by using emotion to defeat rational behavior\u003c\/li\u003e \u003cli\u003eGreed — keep customers engaged by reinforcing the behaviors you desire\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eNow you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003eChris Nodder is an independent consultant with 20 years' experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 June 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118422144\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315720253580,"sku":"9781118422144","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118422144.jpg?v=1780108943","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118422144","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}