{"product_id":"9781118311837","title":"Small Business Marketing Kit For Dummies","description":"\u003ch1\u003eSmall Business Marketing Kit For Dummies\u003c\/h1\u003e\u003ch3\u003eBarbara Findlay Schenck\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Small Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eHarness the power of marketing and watch your business grow\u003c\/b\u003e  \u003cp\u003eHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.\u003c\/p\u003e \u003cp\u003eIf you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUsing social media as a marketing tool\u003c\/li\u003e \u003cli\u003eCommunicating with customers\u003c\/li\u003e \u003cli\u003eFinancing a marketing campaign\u003c\/li\u003e \u003cli\u003eThe companion CD includes tools and templates to give you a jump-start on putting your new skills to work\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIf you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.\u003c\/p\u003e \u003cp\u003eCD-ROM\/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBarbara Findlay\u003c\/b\u003e Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 September 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118311837\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eMultiple \/ component \/ retail \/ product \/ part \/ s\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378577272972,"sku":"9781118311837","price":33.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118311837_134aa631-29e6-4f4a-860b-209d68420f32.jpg?v=1780144388","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118311837","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}