{"product_id":"9781118243268","title":"Mobilized Marketing How to Drive Sales, Engagement, and Loyalty Through Mobile Devices","description":"\u003ch1\u003eMobilized Marketing\u003c\/h1\u003e\u003ch2\u003eHow to Drive Sales, Engagement, and Loyalty Through Mobile Devices\u003c\/h2\u003e\u003ch3\u003eJeff Hasen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eIntegrate your mobile marketing program and take your brand to the next level\u003c\/b\u003e  \u003cp\u003eMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, \u003ci\u003eMobilized Marketing\u003c\/i\u003e takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.\u003c\/p\u003e \u003cp\u003eWith examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, \u003ci\u003eMobilized Marketing\u003c\/i\u003e breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDemonstrates how to integrate mobile into marketing programs and how to effectively measure it\u003c\/li\u003e \u003cli\u003eExplains how to make your existing marketing spends work harder\u003c\/li\u003e \u003cli\u003eDelivers step-by-step instructions on how to optimize campaigns in real-time\u003c\/li\u003e \u003cli\u003eShows how to determine which mobile tactics are keepers and which are not\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt's time to mobilize your marketing programs and drive your profits to new heights.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eJEFF HASEN\u003c\/b\u003e is Chief Marketing Officer at Hipcricket, a leading mobile marketing and mobile advertising company. Named a Top CMO on Twitter, Jeff is also the co-creator of the certification program for the Mobile Marketing Association and one of two individuals certified by the MMA to train on mobile marketing definitions, techniques, and benefits. He is a frequent speaker at industry events and writes for Mobile Marketer, imediaconnection.com, Technorati.com, and mobilegroove.com. He actively tweets @jeffhasen and blogs at jeffhasen.com. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 May 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118243268\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378814578828,"sku":"9781118243268","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118243268.jpg?v=1780111771","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118243268","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}