{"product_id":"9781118231937","title":"Marketing in the Age of Google, Revised and Updated Your Online Strategy IS Your Business Strategy","description":"\u003ch1\u003eMarketing in the Age of Google, Revised and Updated\u003c\/h1\u003e\u003ch2\u003eYour Online Strategy IS Your Business Strategy\u003c\/h2\u003e\u003ch3\u003eVanessa Fox\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eSearch has changed everything. Has your business harnessed its full potential?\u003c\/b\u003e  \u003cp\u003eA business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUpdated statistics, tools, and recommendations\u003c\/li\u003e \u003cli\u003eDetails about the latest changes from Google, Bing, and the overall search landscape\u003c\/li\u003e \u003cli\u003eExplanation and recommendations related to Google's substantial new search algorithm, know as \"Panda\"\u003c\/li\u003e \u003cli\u003eDiscussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTraditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. \u003ci\u003eMarketing in the Age of Google\u003c\/i\u003e shows you how.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eVANESSA FOX\u003c\/b\u003e is a leading speaker and consultant on search engine strategy. She was previously Google's search engine spokesperson responsible for explaining Google's search algorithm to millions of website owners. She has appeared in the \u003ci\u003eWall Street Journal\u003c\/i\u003e, \u003ci\u003eUSA TODAY\u003c\/i\u003e, \u003ci\u003eThe Times\u003c\/i\u003e (of London), \u003ci\u003eForbes\u003c\/i\u003e, and on CNN. She's a contributing editor for SearchEngineLand.com and founder and CEO of Nine By Blue, which provides reporting tools and training for search best practices.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 May 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118231937\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315792408716,"sku":"9781118231937","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118231937.jpg?v=1780184653","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118231937","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}