{"product_id":"9781118208199","title":"Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More","description":"\u003ch1\u003eThink Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More\u003c\/h1\u003e \u003ch2\u003eButler, Grant\u003c\/h2\u003e \u003cp\u003eIn a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.  \u003c\/p\u003e\u003cp\u003eThe book is organised into three parts:\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Think:\u003c\/b\u003e Defines thought leadership and how to transform your great ideas into effective thought leadership material.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Write:\u003c\/b\u003e Shows you how to articulate your ideas into effective communication.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. Grow:\u003c\/b\u003e Demonstrates how thought leadership can be marketed to grow your business and profile.\u003c\/p\u003e \u003cp\u003eKey features:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows you how to go from expert to influential thought leader\u003c\/li\u003e \u003cli\u003eWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.\u003c\/li\u003e \u003cli\u003eExplains techniques used by politicians, public figures and the CEOs of our biggest companies.\u003c\/li\u003e \u003c\/ul\u003e \u003ci\u003eThink Write Grow\u003c\/i\u003e studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull. \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-02-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781118208199\u003c\/p\u003e \u003cp\u003eISBN-13: 9781118208199\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 229.90cm x152.90cm\u003c\/p\u003e \u003cp\u003ePages: 208\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379127480460,"sku":"9781118208199","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118208199_3f9dbf59-06bb-4ca1-9c0d-1e9f4f06daa0.jpg?v=1755166208","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118208199","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}