{"product_id":"9781118139875","title":"The Interior Design Business Handbook A Complete Guide to Profitability","description":"\u003ch1\u003eThe Interior Design Business Handbook\u003c\/h1\u003e\u003ch2\u003eA Complete Guide to Profitability\u003c\/h2\u003e\u003ch3\u003eMary V. Knackstedt\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eArchitecture \/ Interior Design \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Interior Design Business Handbook: A Complete Guide to Profitability,\u003c\/i\u003e 5th Edition\u003c\/b\u003e\u003c\/p\u003e Newly updated and revised, this essential guide to the interior design business helps designers in firms small and large streamline their work, learn business basics, and achieve profitability. It offers a complete roadmap to all aspects of starting and running a business, from hiring staff and contract negotiation to marketing and client relations. The \u003ci\u003enew edition\u003c\/i\u003e describes how the changing economy affects design practices, covers new health and environmental issues, and explores a range of current topics, including social networking, internet marketing, building a brand, and implementing computer technology.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMARY V. KNACKSTEDT, FASID, FIIDA,\u003c\/b\u003e is founder and President of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She is an interior designer, furniture designer, consultant, and speaker. She has taught continuing education and business courses for professional organizations and universities, including Harvard University's Graduate School of Design. As a consultant, Knackstedt has helped develop many new businesses and restore many failing businesses. She continues to advise designers throughout the United States.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 September 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118139875\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e560\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e62.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379147272332,"sku":"9781118139875","price":96.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118139875_ddfe6d9c-febc-4d11-b98c-beec9f8fb4f7.jpg?v=1780112107","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118139875","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}