{"product_id":"9781118131367","title":"The Marketing Agency Blueprint The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms","description":"\u003ch1\u003eThe Marketing Agency Blueprint\u003c\/h1\u003e\u003ch2\u003eThe Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms\u003c\/h2\u003e\u003ch3\u003ePaul Roetzer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eBuild a disruptive marketing agency for the modern age\u003c\/b\u003e  \u003cp\u003eThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. \u003ci\u003eThe Marketing Agency Blueprint\u003c\/i\u003e is a practical and candid guide that presents ten rules for building such a hybrid agency.\u003c\/p\u003e \u003cp\u003eThe new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. \u003ci\u003eThe Marketing Agency Blueprint\u003c\/i\u003e demonstrates how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGenerate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers\u003c\/li\u003e \u003cli\u003eDevelop highly efficient management systems and more effective account teams\u003c\/li\u003e \u003cli\u003eDeliver greater results and value to clients\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePAUL ROETZER\u003c\/b\u003e is the founder and CEO of PR 20\/20, a Cleveland-based marketing agency specializing in public relations, content marketing, social media, and search marketing. Roetzer was featured in \u003ci\u003eInbound Marketing\u003c\/i\u003e (Wiley), in which authors Brian Halligan and Dharmesh Shah describe how he transformed PR 20\/20 into one of the fastest growing marketing agencies in the country. \u003ci\u003eSmart Business\u003c\/i\u003e named him an Innovation in Business Rising Star. He also wrote the popular ebook \u003ci\u003eHow to Build Your Inbound Marketing GamePlan\u003c\/i\u003e, which is available for download at www.PR2020.com.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 December 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118131367\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384323436684,"sku":"9781118131367","price":30.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118131367_344a8f2a-7ad0-462a-ba5a-cce4775d7b90.jpg?v=1780104763","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118131367","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}