{"product_id":"9781118122198","title":"Health Communication From Theory to Practice","description":"\u003ch3\u003eJossey-Bass Public Health\u003c\/h3\u003e\u003ch1\u003eHealth Communication\u003c\/h1\u003e\u003ch2\u003eFrom Theory to Practice\u003c\/h2\u003e\u003ch3\u003eRenata Schiavo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMedical \/ Public Health\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eNow in its second edition, \u003ci\u003eHealth Communication: From Theory to Practice\u003c\/i\u003e provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHealth equity\u003c\/li\u003e \u003cli\u003eUrban health\u003c\/li\u003e \u003cli\u003eNew media\u003c\/li\u003e \u003cli\u003eEmergency and risk communication\u003c\/li\u003e \u003cli\u003eStrategic partnerships in health communication\u003c\/li\u003e \u003cli\u003ePolicy communication and public advocacy\u003c\/li\u003e \u003cli\u003eCultural competence\u003c\/li\u003e \u003cli\u003eHealth literacy\u003c\/li\u003e \u003cli\u003eThe evaluation of health communication interventions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eTo access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit \u003ca href=\"http:\/\/www.wiley.com\/go\/schiavo2e\"\u003ewww.wiley.com\/go\/schiavo2e\u003cbr\u003e\u003cbr\u003e\u003c\/a\u003eThis title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from \u003ca href=\"https:\/\/itunes.apple.com\/us\/app\/health-communication-from\/id1044682342?ls=1\u0026amp;mt=8\"\u003eiTunes\u003c\/a\u003e, \u003ca href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.medhand.WHC2\u0026amp;hl=en\"\u003eGoogle Play\u003c\/a\u003e or the \u003ca href=\"https:\/\/www.medhand.com\/products\/health-communication\"\u003eMedHand Store\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eRenata Schiavo, PhD, MA\u003c\/b\u003e, is a health communication, public health, and global health specialist. She is the founding president and CEO of Health Equity Initiative, a nonprofit organization. She is also a Senior Lecturer at Columbia University Mailman School of Public Health, Department of Sociomedical Sciences.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 November 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118122198\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e656\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e30.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384694698124,"sku":"9781118122198","price":95.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118122198_1a1bb0c0-2425-420b-8918-566e9f355314.jpg?v=1780171824","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118122198","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}