{"product_id":"9781118091494","title":"Catering Management","description":"\u003ch1\u003eCatering Management\u003c\/h1\u003e\u003ch3\u003eNancy Loman Scanlon\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eAn essential, up-to-date guide for catering students and professionals, \u003cb\u003e\u003ci\u003eCatering\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e \u003cb\u003eManagement\u003c\/b\u003e\u003c\/i\u003e, \u003cb\u003e\u003ci\u003eFourth Edition\u003c\/i\u003e\u003c\/b\u003e, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eNancy Loman Scanlon, PhD,\u003c\/b\u003e has more than thirty-five years of experience in the hospitality industry and has worked in food and beverage management positions with the Hilton Hotels Corporation, Interstate Hotels \u0026amp; Resorts, and Marriott International. She is currently an Associate Professor at the Chaplin School of Hospitality and Tourism Management at Florida International University. Her other books include \u003ci\u003eMarketing by Menu, Restaurant Management\u003c\/i\u003e, and \u003ci\u003eQuality Restaurant Service Guaranteed.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 December 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118091494\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44348247900300,"sku":"9781118091494","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118091494.jpg?v=1780206990","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118091494","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}