{"product_id":"9781118085035","title":"Behavioral Economics For Dummies","description":"\u003ch1\u003eBehavioral Economics For Dummies\u003c\/h1\u003e\u003ch3\u003eMorris Altman\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA guide to the study of how and why you \u003ci\u003ereally\u003c\/i\u003e make financial decisions\u003c\/b\u003e  \u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e \u003cp\u003eBased on psychology and rooted in real-world examples, \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e \u003cli\u003eThe author is a professor of behavioral and institutional economics at Victoria University\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003ci\u003eBehavioral Economics For Dummies\u003c\/i\u003e is important for just about anyone who has a bank account and is interested in why—and when—they spend money.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eMorris Altman\u003c\/b\u003e, PhD, is a professor of behavioral economics at Victoria University of Wellington in New Zealand and a professor of economics at the University of Saskatchewan in Canada. He is on the board of the Society for the Advancement of Behavioral Economics and is a former president of that organization. He also edited the \u003ci\u003eHandbook of Contemporary Behavioral Economics\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 February 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eFor Dummies\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118085035\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377774030988,"sku":"9781118085035","price":19.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118085035_9104373e-c01c-4c4e-af32-53023c39c112.jpg?v=1780101442","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118085035","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}