{"product_id":"9781118077023","title":"Fundraising and the Next Generation, + Website Tools for Engaging the Next Generation of Philanthropists","description":"\u003ch3\u003eThe AFP\/Wiley Fund Development Series\u003c\/h3\u003e\u003ch1\u003eFundraising and the Next Generation, + Website\u003c\/h1\u003e\u003ch2\u003eTools for Engaging the Next Generation of Philanthropists\u003c\/h2\u003e\u003ch3\u003eEmily Davis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Fundraising \u0026amp; Grants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eStep-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages\u003c\/b\u003e  \u003cp\u003e\u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIncludes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors\u003c\/li\u003e \u003cli\u003eFeatures a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit\u003c\/li\u003e \u003cli\u003eDefines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy\u003c\/li\u003e \u003cli\u003eProvides a website with additional information beyond the book\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eSavvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, \u003ci\u003eFundraising and the Next Generation\u003c\/i\u003e brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e   \u003cp\u003e\u003cb\u003eEMILY DAVIS\u003c\/b\u003e has been working in the non-profit sector as an executive director, staff member, consultant, founder, board member, and volunteer for over fifteen years. She currently serves as the President of EDA Consulting in addition to many board and advisory roles in Colorado as well as nationally. She trains and consults on a number of different areas including board development, online communications, multigenerational philanthropy, and fundraising. Her passion for effective leadership has garnered numerous awards and nominations. Emily received her master's in nonprofit management from Regis University. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e06 March 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118077023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44383608832140,"sku":"9781118077023","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118077023.jpg?v=1780204925","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118077023","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}