{"product_id":"9781118063064","title":"The New Relationship Marketing How to Build a Large, Loyal, Profitable Network Using the Social Web","description":"\u003ch1\u003eThe New Relationship Marketing\u003c\/h1\u003e\u003ch2\u003eHow to Build a Large, Loyal, Profitable Network Using the Social Web\u003c\/h2\u003e\u003ch3\u003eMari Smith | Guy Kawasaki\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA top social media guru shares the secrets to expanding your business through relationships\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePeople have always done business with people they know, like, and trust. That's the essence of \"relationship marketing.\" Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.\u003c\/p\u003e \u003cp\u003eIf you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOutlines how to become a significant \"center of influence\" for your customers and prospects\u003c\/li\u003e \u003cli\u003eExplains the unspoken rules of online etiquette—and the common \"turnoffs\" that drive customers and potential partners away\u003c\/li\u003e \u003cli\u003eDetails the unique cultures of Facebook, Twitter, and other popular online platforms\u003c\/li\u003e \u003cli\u003eShows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEven if you currently have zero presence online, this book will help you see measurable results in a short time.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMARI SMITH\u003c\/b\u003e is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of \u003ci\u003eFacebook Marketing: An Hour A Day. Fast Company\u003c\/i\u003e describes Mari as \"a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.\" Dun \u0026amp; Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 October 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118063064\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384466600076,"sku":"9781118063064","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118063064.jpg?v=1780170814","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118063064","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}