{"product_id":"9781118061930","title":"Twitter for Good Change the World One Tweet at a Time","description":"\u003ch1\u003eTwitter for Good\u003c\/h1\u003e\u003ch2\u003eChange the World One Tweet at a Time\u003c\/h2\u003e\u003ch3\u003eClaire Diaz-Ortiz | Biz Stone\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eSilver Medal Winner, Social Networking, 2012 Axiom Business Book Awards\u003cbr\u003eSilver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe official word from Twitter on how to harness the power of the platform for any cause.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In \u003ci\u003eTwitter for Good,\u003c\/i\u003e Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals why every organization needs a dedicated Twitter strategy and explains how to set one\u003c\/li\u003e \u003cli\u003eIntroduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track)\u003c\/li\u003e \u003cli\u003eAuthor @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eClaire Díaz-Ortiz\u003c\/b\u003e leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. Díaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.  \u003c\/p\u003e\n\u003cp\u003eFind more information at \u003cb\u003ewww.clairediazortiz.com\u003c\/b\u003e and on Twitter via \u003cb\u003e@ClaireD\u003c\/b\u003e.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 August 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eJossey-Bass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118061930\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378536214668,"sku":"9781118061930","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118061930.jpg?v=1780201791","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118061930","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}