{"product_id":"9781118036761","title":"The Brand Who Cried Wolf Deliver on Your Company's Promise and Create Customers for Life","description":"\u003ch1\u003eThe Brand Who Cried Wolf\u003c\/h1\u003e\u003ch2\u003eDeliver on Your Company's Promise and Create Customers for Life\u003c\/h2\u003e\u003ch3\u003eScott Deming\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Advertising \u0026amp; Promotion\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003ePRAISE FOR THE BRAND WHO CRIED \"WOLF\"\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!\"\u003cbr\u003e—\u003cb\u003eMark Victor Hansen,\u003c\/b\u003e bestselling author of the \u003cb\u003eChicken Soup for the Soul(r) series\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business.\"\u003cbr\u003e—\u003cb\u003eRieva Lesonsky,\u003c\/b\u003e Editorial Director, \u003ci\u003eEntrepreneur\u003c\/i\u003e magazine\u003c\/p\u003e \u003cp\u003e\"It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. \u003ci\u003eThe Brand Who Cried Wolf\u003c\/i\u003e will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!\"\u003cbr\u003e—\u003cb\u003eJohn Valletta,\u003c\/b\u003e President, Super 8 Motels\u003c\/p\u003e \u003cp\u003e\"Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!\"\u003cbr\u003e—\u003cb\u003eJoel Bauer,\u003c\/b\u003e bestselling coauthor of \u003ci\u003eHow to Persuade People Who Don't Want to Be Persuaded\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eThe Brand Who Cried Wolf\u003c\/i\u003e explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book— everyone in your organization needs to own.\"\u003cbr\u003e—Patrick Sweeney, coauthor of the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003eSucceed on Your Own\u003c\/i\u003e Terms; cohost of the nationally syndicated radio show \u003ci\u003eWinning in Business\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Deming delivers an essential message to businesses and delivers in a way you won't forget. You know the fairy tales, just adapt it to your unique brand: you!\"\u003cbr\u003e—\u003cb\u003eWayne Kandas,\u003c\/b\u003e CFP and host of nationally syndicated \u003ci\u003eBloomberg Radio\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"Stories sell, and that's what helps sell the ideas in this brilliant book. If you're in business-any business-you need this book. Get it now!\"\u003cbr\u003e—\u003cb\u003eRobert G. Allen,\u003c\/b\u003e bestselling coauthor of \u003ci\u003eCracking the Millionaire Code\u003c\/i\u003e; CEO of The Enlightened Millionaire Institute\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eScott Deming\u003c\/b\u003e is an international speaker, trainer, and business consultant who delivers high-energy sales and customer service presentations and seminars to associations and corporations across the globe, over 100 times a year. He formerly ran his own national marketing and advertising firm, RCI, which he grew into a multimillion-dollar business.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 November 2010\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118036761\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378607485068,"sku":"9781118036761","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118036761.jpg?v=1780146390","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118036761","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}