{"product_id":"9781118027066","title":"Packaging Design Successful Product Branding From Concept to Shelf","description":"\u003ch1\u003ePackaging Design\u003c\/h1\u003e\u003ch2\u003eSuccessful Product Branding From Concept to Shelf\u003c\/h2\u003e\u003ch3\u003eMarianne R. Klimchuk | Sandra A. Krasovec\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe fully updated single-source guide to creating successful packaging designs for consumer products\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNow in full-color throughout, \u003ci\u003ePackaging Design, Second Edition\u003c\/i\u003e has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.\u003c\/p\u003e \u003cp\u003eWhether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in \u003ci\u003ePackaging Design\u003c\/i\u003e will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues\u003c\/li\u003e \u003cli\u003eA new chapter that puts packaging design in the context of brand and business strategies\u003c\/li\u003e \u003cli\u003eA new chapter on social responsibility and sustainability\u003c\/li\u003e \u003cli\u003eAll new case studies and examples that illustrate every phase of the packaging design process\u003c\/li\u003e \u003cli\u003eA history of packaging design covered in brief to provide a context and framework for today's business\u003c\/li\u003e \u003cli\u003eUseful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMARIANNE ROSNER KLIMCHUK\u003c\/b\u003e is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSANDRA A. KRASOVEC\u003c\/b\u003e is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 January 2013\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118027066\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380016705676,"sku":"9781118027066","price":62.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118027066_9630c26e-902e-4842-99aa-2ab88da9964d.jpg?v=1780175261","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118027066","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}