{"product_id":"9781118022511","title":"Killer Facebook Ads Master Cutting-Edge Facebook Advertising Techniques","description":"\u003ch1\u003eKiller Facebook Ads\u003c\/h1\u003e\u003ch2\u003eMaster Cutting-Edge Facebook Advertising Techniques\u003c\/h2\u003e\u003ch3\u003eMarty Weintraub\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eExpert Facebook advertising techniques you won't find anywhere else!\u003c\/b\u003e  \u003cp\u003eFacebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate \"Likes,\" promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.\u003c\/p\u003e \u003cp\u003eKiller Facebook Ads serves up immediately actionable tips \u0026amp; tactics that span the gambit.\u003c\/p\u003e \u003cp\u003e Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eMaster highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.\u003c\/li\u003e \u003cli\u003eGet extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect\u003c\/li\u003e \u003cli\u003eHow to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques\u003c\/li\u003e \u003cli\u003eEssential metrics and reporting considerations\u003c\/li\u003e \u003cli\u003eCaptivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes\u003c\/li\u003e \u003cli\u003eTasty bonus: a robust targeting appendix jam-packed with amazing targeting combos\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMarty Weintraub\u003c\/b\u003e is CEO of aimClear\u003csup\u003e®\u003c\/sup\u003e, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands. He's written extensively for Search Engine Watch, Search Engine Land, Search Engine Roundtable, and others. Marty's aimClear blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cision Top 10 Social Media Blogs, and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and it has also been listed in the AdAge Power150. Marty founded and produces the aimClear\u003csup\u003e®\u003c\/sup\u003e Full Day Facebook Marketing Intensive Workshop and also speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, and at universities. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 August 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSybex\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118022511\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378534477964,"sku":"9781118022511","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118022511_888b78a1-8e5f-4990-9c93-d6424bbb3e37.jpg?v=1780143947","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118022511","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}