{"product_id":"9781118001905","title":"Reinventing Professional Services Building Your Business in the Digital Marketplace","description":"\u003ch1\u003eReinventing Professional Services\u003c\/h1\u003e\u003ch2\u003eBuilding Your Business in the Digital Marketplace\u003c\/h2\u003e\u003ch3\u003eAri Kaplan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Consulting\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eHow engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life\u003c\/b\u003e \u003cp\u003eThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.\u003c\/p\u003e \u003cp\u003eFrom Ari Kaplan—a recognized advisor on business and career development— \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003eoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDetails the importance of offering resources instead of simply selling\u003c\/li\u003e \u003cli\u003eReveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery\u003c\/li\u003e \u003cli\u003eOffers advice readers can immediately use to strengthen client relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eARI KAPLAN\u003c\/b\u003e is a business strategist who spent nearly nine years practicing law with large firms in New York City. He provides copywriting services, as well as training on communications, career growth, business development, publishing and networking. Mr. Kaplan is the author of a book on standing out and creating opportunity. He has appeared on CNN, been featured in a variety of newspapers nationwide, and has written more than two hundred articles for a wide range of national and international publications. \u003c\/p\u003e\n\u003cp\u003eLearn more at AriKaplanAdvisors.com and ReinventingProfessionals.com. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 June 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781118001905\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315763179660,"sku":"9781118001905","price":31.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781118001905_db6b6a87-f44c-4a9f-b448-2fac35bcf76e.jpg?v=1780183985","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781118001905","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}