{"product_id":"9781071629994","title":"Methods and Protocols in Food Science","description":"\u003ch1\u003eMethods and Protocols in Food Science\u003c\/h1\u003e \u003ch2\u003eGómez-Corona, Carlos; Rodrigues, Heber\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. \u003c\/p\u003e\n\nAuthoritative and cutting-edge, \u003ci\u003eConsumer Research Methods in Food Science\u003c\/i\u003e detail clear steps and a framework to reproduce consumer research methods in different applications.\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Humana\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-04-08\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781071629994\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-0716-3000-6\u003c\/p\u003e \u003cp\u003eDimensions: 254cm x178cm\u003c\/p\u003e \u003cp\u003ePages: 472\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":46628907188364,"sku":"9781071629994","price":224.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781071629994.jpg?v=1773312494","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781071629994","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}