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Effective Marketing Management Using Merchandising and Financial Strategies for Retail Success
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Effective Marketing Management
Using Merchandising and Financial Strategies for Retail Success
Andrea Weeks | Dorothy A. Metcalfe | Madelyn Perenchio | Veronica Miller Mordaunt
Business & Economics / Management
This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.
Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.
| Publication Date: | 19 September 1991 |
| Publisher: | Bloomsbury Academic |
| Imprint: | Fairchild Books |
| ISBN-13: | 9780870057434 |
| Format: | Paperback softback |
| Page Count: | 304 |
| Weight (oz): | 25.76 |