{"product_id":"9780857856333","title":"Transforming Type New Directions in Kinetic Typography","description":"\u003ch1\u003eTransforming Type\u003c\/h1\u003e\u003ch2\u003eNew Directions in Kinetic Typography\u003c\/h2\u003e\u003ch3\u003eBarbara Brownie\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003ci\u003eTransforming Type\u003c\/i\u003e examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.\u003cbr\u003e\u003cbr\u003eIn this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eBarbara Brownie\u003c\/b\u003e is a senior lecturer in visual communication and the online co-ordinator at the School of Creative Arts, University of Hertfordshire, UK. She has edited two collections of contemporary typographic work, \u003ci\u003eType Image\u003c\/i\u003e (2011) and \u003ci\u003eType Object\u003c\/i\u003e (2013). She has published articles in \u003ci\u003eThe Journal of Media Practice\u003c\/i\u003e and \u003ci\u003eFusion\u003c\/i\u003e and contributed to \u003ci\u003eWriting Design, \u003c\/i\u003eedited by Grace Lees-Maffei (Bloomsbury, 2011).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 February 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780857856333\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e9.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51332413292684,"sku":"9780857856333","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_2ec32b5e-1f5b-4f6a-8976-3eff0584fe90.jpg?v=1783603216","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780857856333","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}