{"product_id":"9780857086365","title":"Persuade Using the Seven Drivers of Motivation to Master Influence and Persuasion","description":"\u003ch1\u003ePersuade\u003c\/h1\u003e\u003ch2\u003eUsing the Seven Drivers of Motivation to Master Influence and Persuasion\u003c\/h2\u003e\u003ch3\u003ePhilip Hesketh\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Small Business\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eLearn how to influence others and get your own way more often\u003c\/b\u003e \u003cp\u003eWouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?\u003c\/p\u003e \u003cp\u003eWell, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIs written in Philip's trademark humorous, yet well-researched style\u003c\/li\u003e \u003cli\u003eDraws from scientific and psychological sources\u003c\/li\u003e \u003cli\u003eIs delivered in short, accessible, bite-sized chapters\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003ePhilip Hesketh\u003c\/b\u003e is a bestselling, motivational speaker and consultant specialising in persuasion and influence. He has been a professional speaker for 12 years and his style combines a powerful mix of well-researched, persuasive techniques with a unique brand of humour to inspire, entertain and inform. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.\u003cbr\u003ePhil blogs on a monthly basis to his 32,000 strong database. His diverse client list includes The Bank of America Merrill Lynch, British Toy and Hobby Association, The Federation of Small Business, Anchor Homes, Landmark Wholesales, The Scottish Law Society, UBS and Unisys.\u003cbr\u003ePhilip splits his time through the year between the UK and Australia and is a fellow of Newcastle University.\u003cbr\u003eHis previous titles include \u003ci\u003eLife’s a Game So Fix The Odds\u003c\/i\u003e; \u003ci\u003eHow to Persuade and Influence People \u003c\/i\u003e and  \u003ci\u003eThe Seven Golden Rules For a Happy and Successful Life.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e16 November 2015\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780857086365\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e9.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44377694929036,"sku":"9780857086365","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780857086365_2d0f1573-f362-4c0e-9be8-84fe3f3769fa.jpg?v=1780281584","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780857086365","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}