{"product_id":"9780857082428","title":"Pimp My Site The DIY Guide to SEO, Search Marketing, Social Media and Online PR","description":"\u003ch1\u003ePimp My Site\u003c\/h1\u003e\u003ch2\u003eThe DIY Guide to SEO, Search Marketing, Social Media and Online PR\u003c\/h2\u003e\u003ch3\u003ePaula Wynne\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eA complete course in do-it-yourself digital marketing in 14 bite-sized lessons\u003c\/b\u003e  \u003cp\u003eThe global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. \u003ci\u003ePimp My Site\u003c\/i\u003e fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, \u003ci\u003ePimp My Site\u003c\/i\u003e, offers much for beginners and advanced users alike.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNotable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success\u003c\/li\u003e \u003cli\u003eAn excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how\u003c\/li\u003e \u003cli\u003eProvides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  After a career as a publicist and marketer, \u003cstrong\u003ePaula Wynne\u003c\/strong\u003e is now an award-winning online entrepreneur, women's ambassador, speaker and author.\u003cbr\u003ePaula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.\u003cbr\u003eRemote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador.\u003cbr\u003ePaula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of \u003cem\u003eCreating a Successful Website\u003c\/em\u003e. \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e27 December 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eCapstone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780857082428\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e274\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.04\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379181908108,"sku":"9780857082428","price":18.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780857082428.jpg?v=1780142924","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780857082428","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}