{"product_id":"9780813810799","title":"The Editor in Chief A Management Guide for Magazine Editors","description":"\u003ch1\u003eThe Editor in Chief\u003c\/h1\u003e\u003ch2\u003eA Management Guide for Magazine Editors\u003c\/h2\u003e\u003ch3\u003eBenton Rain Patterson | Coleman E. P. Patterson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003ePacked with specific how-tos, examples and illustrations, \u003ci\u003eThe Editor in Chief\u003c\/i\u003e vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine. \u003cbr\u003e \u003cp\u003eNew to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:\u003cbr\u003e \u003c\/p\u003e \u003cul class=\"noindent\"\u003e \u003cli\u003eLaunching\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eFunding\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eOrganizing a staff\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eIncreasing readership\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, \u003ci\u003eThe Editor in Chief, 2nd Edition\u003c\/i\u003e prepares budding professionals for the arduous, but rewarding, task of magazine management\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eBenton Rain Patterson\u003c\/b\u003e was formerly an associate editor of \u003ci\u003eThe Saturday Evening Post\u003c\/i\u003e, an articles editor for \u003ci\u003eThe New York Times Magazine\u003c\/i\u003e, editor of \u003ci\u003eDominion\u003c\/i\u003e magazine and managing editor of \u003ci\u003eGuideposts\u003c\/i\u003e magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book \u003ci\u003eWrite to Be Read\u003c\/i\u003e. \u003cb\u003eColeman E.P. Patterson\u003c\/b\u003e is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 March 2003\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780813810799\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e212\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e11.94\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380585885836,"sku":"9780813810799","price":61.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780813810799_6f6cafd0-d984-47a9-8759-a98a46f6baf7.jpg?v=1780105114","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780813810799","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}