{"product_id":"9780813801780","title":"Multivariate and Probabilistic Analyses of Sensory Science Problems","description":"\u003ch3\u003eInstitute of Food Technologists Series\u003c\/h3\u003e\u003ch1\u003eMultivariate and Probabilistic Analyses of Sensory Science Problems\u003c\/h1\u003e\u003ch3\u003eJean-François Meullenet | Rui Xiong | Christopher J. Findlay\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Food Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eSensory scientists are often faced with making business decisions based on the results of complex sensory tests involving a multitude of variables. \u003ci\u003eMultivariate and Probabilistic Analyses of Sensory Science Problems\u003c\/i\u003e explains the multivariate and probabilistic methods available to sensory scientists involved in product development or maintenance. The techniques discussed address sensory problems such as panel performance, product profiling, and exploration of consumer data, including segmentation and identifying drivers of liking. \u003cp\u003eApplied in approach and written for non-statisticians, the text is aimed at sensory scientists who deal mostly with descriptive analysis and consumer studies. Multivariate and Probabilistic Analyses of Sensory Science Problems offers simple, easy-to-understand explanations of difficult statistical concepts and provides an extensive list of case studies with step-by-step instructions for performing analyses and interpreting the results. Coverage includes a refresher on basic multivariate statistical concepts; use of common data sets throughout the text; summary tables presenting the pros and cons of specific methods and the conclusions that may be drawn from using various methods; and sample program codes to perform the analyses and sample outputs.\u003c\/p\u003e \u003cp\u003eAs the latest member of the IFT Press series, \u003ci\u003eMultivariate and Probabilistic Analyses of Sensory Science Problems\u003c\/i\u003e will be welcomed by sensory scientists in the food industry and other industries using similar testing methodologies, as well as by faculty teaching advanced sensory courses, and professionals conducting and participating in workshops addressing multivariate analysis of sensory and consumer data.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003e\u003ci\u003eJean-Fran\u003c\/i\u003eç\u003c\/b\u003e\u003ci\u003e\u003cb\u003eois Meullenet, Ph.D.\u003c\/b\u003e, \u003c\/i\u003eis associate professor of Sensory Science in the Department of Food Science at the University of Arkansas, Fayetteville, AR. Dr. Meullenet conducts research in the area of sensory science and his expertise encompasses sensory and consumer science, rheology and modeling of food perception. \u003ci\u003e\u003cb\u003eRui Xiong, Ph.D.\u003c\/b\u003e, \u003c\/i\u003eis a research scientist with the Consumer Science Insights, Unilever Home \u0026amp; Personal Care, Trumbull, CT, USA. \u003ci\u003e\u003cb\u003eChristopher J. Findlay, Ph.D.\u003c\/b\u003e,\u003c\/i\u003e is president of Compusense, Inc., Guelph, Ontario, Canada. He is associate editor for sensory evaluation for \u003ci\u003eFood Research International\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 August 2007\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780813801780\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e27.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378532282508,"sku":"9780813801780","price":285.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780813801780_10d65724-517a-4c96-b44e-df651b4975ae.jpg?v=1780102512","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780813801780","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}