{"product_id":"9780792398561","title":"Agricultural Marketing and Consumer Behavior in a Changing World","description":"\u003ch1\u003eAgricultural Marketing and Consumer Behavior in a Changing World\u003c\/h1\u003e \u003ch2\u003eWierenga, Berend; van Tilburg, Aad; Grunert, Klaus Günter; Steenkamp, Jan-Benedict E.M.; Wedel, Michel\u003c\/h2\u003e \u003cp\u003eAs in many other sectors, in agribusiness major changes are  taking place. On the demand side, consumers are changing lifestyles,  eating and shopping habits, and increasingly are demanding more  accommodation of these needs in the supermarket. With regard to the  supply: the traditional distribution channel dominators -  manufacturers of branded consumer products - are trying hard to  defend their positions against retailers, who gather and use  information about the consumer to streamline their enterprises and  strengthen their ties with the consumer. The agricultural producers,  meanwhile, face increased regulations with regard to food additives,  pesticides, and herbicides. Pressures rise as their business becomes  more specialized and capital-intensive than that of their  predecessors. Finally, the larger political climate is not so  favorable to agriculture, which now has to compete in the global  market without significant government support. \u003cbr\u003e  This title describes and interprets changes in the domain of  agriculture and food. The contributors develop the theme of taking an  interdisciplinary approach to coping with these changes, using  concepts and methods developed in general marketing, which are adapted  so as to apply to the particular characteristics of the food and  agriculture sector. \u003cbr\u003e  This book is published to honor the distinguished career of Professor  Mathew T.G. Meulenberg from Wageningen Agricultural University, on the  occasion of his retirement in September 1996. As a scientist, teacher,  and advisor to the agribusiness and the government, Professor  Meulenberg has made an important contribution to the development of  marketing, inside and outside the domain of agriculture.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 1997-02-28\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780792398561\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-6273-3\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 315\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":44720465182860,"sku":"9780792398561","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780792398561.jpg?v=1771523590","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780792398561","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}