{"product_id":"9780792393788","title":"Issues in Business Ethics: Nestle and the Infant Formula Controversy","description":"\u003ch1\u003eIssues in Business Ethics: Nestle and the Infant Formula Controversy\u003c\/h1\u003e \u003ch2\u003eSethi, S. Prakash\u003c\/h2\u003e \u003cp\u003e\u003cem\u003eMultinational Corporations and the Impact of Public  Advocacy on\u003c\/em\u003e \u003cem\u003eCorporate Strategy: Nestlé and the Infant  Formula Controversy\u003c\/em\u003e presents an in-depth analysis of the infant  formula controversy and the resulting international boycott of  Nestlé products launched by various social activist groups and  church organizations. The actions of those groups culminated in the  passage of the first international marketing code under the auspices  of the World Health Organization. \u003cbr\u003e  Based on exhaustive and unique research, the book details the  Nestlé case and uses it to analyze a number of other major  issues bearing on contemporary business strategy and operations in the  national and international arena. Issues addressed include:   \u003c\/p\u003e\u003cli\u003eThe rising phenomenon of social activism and its  affect on public opinion and public policy; \u003c\/li\u003e  \u003cli\u003eThe changing role of  churches and other religious groups and their impact on corporate  strategy and behavior; \u003c\/li\u003e  \u003cli\u003eThe emergence of UN affiliated  international bodies, as both arbiters and regulators of market  conduct of multinational  corporations; \u003c\/li\u003e  \u003cli\u003eThe changing dynamics  between multinational corporations and host countries; \u003c\/li\u003e  \u003cli\u003eThe  factors which determine a company's behavior and its ability to adapt  to changing societal expectations. £\/LIST£ \u003cem\u003eMultinational  Corporations and the Impact of Public Advocacy on\u003c\/em\u003e \u003cem\u003eCorporate  Strategy: Nestlé and the Infant Formula Controversy\u003c\/em\u003e presents  a microcosm of business society conflicts being played out in all  parts of the world. This scholarly book will be of great interest to  academics in the areas of management, business ethics, social  conflict, and international regulation. It will also appeal to a broad  corporate and government audience and to anyone interested in  contemporary world affairs and the increasing globalization of  socio-economic conflicts. \u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 1994-01-31\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9780792393788\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-94-011-1394-6\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 315\u003c\/p\u003e \u003c\/li\u003e","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":44481593016460,"sku":"9780792393788","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780792393788.jpg?v=1779935652","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780792393788","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}