{"product_id":"9780792365433","title":"Scare Tactics Arguments that Appeal to Fear and Threats","description":"\u003ch3\u003eArgumentation Library\u003c\/h3\u003e\u003ch1\u003eScare Tactics\u003c\/h1\u003e\u003ch2\u003eArguments that Appeal to Fear and Threats\u003c\/h2\u003e\u003ch3\u003eDouglas Walton\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePhilosophy \/ Logic\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cem\u003eScare Tactics\u003c\/em\u003e, the first book on the subject, provides a  theory of the structure of reasoning used in fear and threat appeal  argumentation. Such arguments come under the heading of the  \u003cem\u003eargumentum ad baculum\u003c\/em\u003e, the `argument to the stick\/club',  traditionally treated as a fallacy in the logic textbooks. The new  dialectical theory is based on case studies of many interesting  examples of the use of these arguments in advertising, public  relations, politics, international negotiations, and everyday  argumentation on all kinds of subjects. Many of these arguments are  amusing, once you see the clever tactic used; others are scary. Some  of the arguments appear to be quite reasonable, while others are  highly suspicious, or even outrageously fraudulent. In addition to the  examples taken from logic textbooks, other cases treated come from a  variety of sources, including political debates, legal arguments, and  arguments from media sources, like magazine articles and television  ads. The purpose of this book is to explain how such arguments work as  devices of persuasion, and to develop a method for analyzing and  evaluating their reasonable and fallacious uses in particular cases.  The book shows how such arguments share a common structure, revealing  several distinctive forms of argument nested within each other. Based  on its account of this cognitive structure, the new dialectical theory  presents methods for identifying, analyzing, and evaluating these  arguments, as they are used in specific cases. \u003cbr\u003e  The book is a scholarly contribution to argumentation theory. It is  written in an accessible style, and uses many colorful and provocative  examples of fear and threat appeal arguments that are suitable for  classroom discussions. The matters treated will be of interest to  professionals and students in law, critical thinking, advertising,  speech communication, informal logic, cognitive science, rhetoric, and  media studies.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 September 2000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Netherlands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780792365433\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e218\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":50803516506252,"sku":"9780792365433","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780792365433.jpg?v=1781754617","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780792365433","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}