This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility.

Allen N. Weiner, Ph.D, is managing director of Communication Development Associates (CDA), a leading corporate training and executive development firm in Southern California. Working directly with C-level management, CDA includes clients such as Amgen Pharmaceuticals, Experian, First American, Ameriquest, Symantec, and ConocoPhillips. He leads approximately 200 seminars every year.