Made Possible By
Succeeding with Sponsorship
Patricia Martin
Business & Economics / Nonprofit Organizations & Charities / General
Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success.
Made Possible By gives you the information and tools you need to
- Get organizational buy-in
- Approach potential partners
- Prepare a winning proposal
- Negotiate contracts
- Report results
- Build long-term equity
- Evaluate the success of the relationship
Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.
| Publication Date: |
12 November 2003 |
| Publisher: |
Wiley |
| Imprint: |
Jossey-Bass |
| ISBN-13: |
9780787965020 |
| Format: |
Paperback / softback |
| Page Count: |
160 |
| Weight (oz): |
18.18 |