Behandelt ein topaktuelles und komplexes Thema: Organizational Design - Organisationsentwicklung und -modellierung von Mischunternehmen.

Das Buch erarbeitet einen praktischen neuen Rahmen für eine Organisationsentwicklung, die sich durch ein flexibles und hinreichend strukturiertes Netzwerk auszeichnet.

Mit Fallstudien bekannter Unternehmen, wie z.B. BP, Cargill, Dow, HP, 3M, Mars, Monsanto, PricewaterhouseCoopers, Booz Allen & Hamilton, Philips, Shell und Unilever.

Geschrieben von zwei anerkannten Gurus auf dem Gebiet der Unternehmensstrategie: Michael Goold und Andrew Campbell.

Michael Goold and Andrew Campbell are directors of the Ashridge Strategic Management Centre in London and are acknowledged as leading thinkers on issues of corporate strategy and organization.

The Centre conducts research on large divisionalized companies. It is part of the Ashridge Trust, one of the world's top schools for executive education and development. Prior to establishing the Centre in 1987, both authors were Fellows at the Centre for Business Strategy at London Business School. They have written numerous books together including Strategies and Styles, Corporate Level Strategy and Synergy

Educated at Oxford and Stanford, Michael has extensive consulting as well as academic experience. He worked for a number of years with the Boston Consulting Group, becoming Vice President in 1979.

A Baker Scholar and Harkness Fellow from Harvard Business School, Andrew is currently a visiting professor at City University Business School. Previously he was a consultant with McKinsey and Company.