An AHA Press/Jossey-Bass Publication

Learn to reconceptualize strategy development in today'suncertain environment. This book introduces three specifictechniques--scenario planning, decision analysis, and game theory--that have been developed in the corporate world and tailored to theunique needs of the health care industry. The book also sharespractical implementation approaches, presents numerous real lifecase studies and lessons learned, and provides guidelines forreducing financial risks during plan implementation.

MARIAN C. JENNINGS is president of Jennings Ryan & Kolb, anational management consulting firm providing services exclusivelyto the health care industry.