Drawing on the author's wealth of experience in health care communications and backed up by solid research, Communicating with Today's Patient is filled with proven techniques and time-tested strategies physicians and other clinicians can immediately put into action.

JOANNE DESMOND is president of Desmond Medical Communications and an international health care communications speaker and author.

LANNY R. COPELAND is past President and Chair of the Board of the American Academy of Family Physicians, as well as vice president of Primary Care Development at Phoebe Putney Health Systems in Albany, Georgia.