{"product_id":"9780751404241","title":"Products and Process Innovation in the Food Industry","description":"\u003ch1\u003eProducts and Process Innovation in the Food Industry\u003c\/h1\u003e\u003ch3\u003eKlaus Günter Grunert | W. Bruce Traill\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Food Science \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eInnovation in new product development is a key factor in  determining the success of a food company yet the area is fraught with  risk, with  failure rates in excess of 90% being common. Using a  series of 12  European cases studies, this book examines the  innovation process  from agriculture through to retailer. Each example  highlights a  different aspect of innovation, and the lessons that can  be learned  from experience. It considers the important role that  marketing as  well as technical aspects play in the process.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e31 May 1997\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eSpringer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780751404241\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e242\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer US","offers":[{"title":"Default Title","offer_id":51678696177804,"sku":"9780751404241","price":152.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780751404241.jpg?v=1785261855","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780751404241","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}