{"product_id":"9780745669717","title":"Consumption in China How China's New Consumer Ideology is Shaping the Nation","description":"\u003ch3\u003eChina Today\u003c\/h3\u003e\u003ch1\u003eConsumption in China\u003c\/h1\u003e\u003ch2\u003eHow China's New Consumer Ideology is Shaping the Nation\u003c\/h2\u003e\u003ch3\u003eLiAnne Yu\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Popular Culture\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eConsumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. \u003cbr\u003e \u003cbr\u003e \u003ci\u003eConsumption in China\u003c\/i\u003e explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. \u003cbr\u003e \u003cbr\u003e Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eLiAnne Yu\u003c\/b\u003e received her PhD in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, eBay, Time Warner, and Global English.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e23 June 2014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePolity Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePolity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780745669717\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e176\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Polity Press","offers":[{"title":"Default Title","offer_id":44378481098892,"sku":"9780745669717","price":22.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780745669717_914a2526-6a63-4ea2-b18c-bf2f29f1b132.jpg?v=1780181944","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780745669717","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}