{"product_id":"9780745621913","title":"Media, Communication, Culture A Global Approach","description":"\u003ch1\u003eMedia, Communication, Culture\u003c\/h1\u003e\u003ch2\u003eA Global Approach\u003c\/h2\u003e\u003ch3\u003eJames Lull\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eMedia, Communication, Culture\u003c\/i\u003e offers a bold and comprehensive analysis of developments in the field amidst the effects of postmodernism and globalization. James Lull, one of the leading scholars in the discipline, draws from a wide range of social and cultural theory, including the work of John B. Thompson, Thomas Sowell, Nestor Garcia Canclini, Anthony Giddens and Samuel P. Huntington, to formulate a well balanced and highly original account of key contemporary developments worldwide. \u003cp\u003eThe first edition of \u003ci\u003eMedia, Communication, Culture\u003c\/i\u003e became a well established introductory text. For this new edition coverage has been expanded from six to ten chapters, and has been thoroughly updated to include all new developments in the field. In his familiar and accessible style, Lull brings to life a diverse range of examples and mini case studies which will prove invaluable to the reader. These range from the hip-hop hybrids of New Zealand's Maori youth and the vastly divergent meaning of race and culture in Brazil and the United States to the global impact of McDonalds and Microsoft. Complex theoretical ideas such as globalization, symbolic power, popular culture, ideology, consciousness, hegemony, social rules, media audience, cultural territory, and superculture are explained in a clear and engaging way that challenges traditional understandings.\u003c\/p\u003e \u003cp\u003eBy connecting major streams of theory to the latest trends in the global cultural mix, the book provides a fresh and unsurpassed introduction to media, communication and cultural studies. It will prove essential reading for undergraduates and above in the fields of media studies, communication studies, cultural studies and the sociology of culture.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cb\u003eJames Lull\u003c\/b\u003e is Professor of Communication Studies at San José State University, California, and Adjunct Professor in the Culture Program, University of Colima, Mexico. He is the author of many previous books including \u003ci\u003ePopular Music and Communication\u003c\/i\u003e (Sage, 1992), \u003ci\u003eChina Turned On: Television, Reform and Resistance\u003c\/i\u003e (Routledge, 1991) and \u003ci\u003eInside Family Viewing: Ethnographic Research on Television's Audiences\u003c\/i\u003e (Routledge, 1990).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 May 2000\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003ePolity Press\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePolity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780745621913\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Polity Press","offers":[{"title":"Default Title","offer_id":44378621739148,"sku":"9780745621913","price":24.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780745621913_ed0c6f9c-dd85-45f0-85fc-7675a909b665.jpg?v=1780169364","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780745621913","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}