{"product_id":"9780730368366","title":"Transform Customer Experience: How to achieve customer success and create exceptional CX","description":"\u003ch1\u003eTransform Customer Experience: How to achieve customer success and create exceptional CX\u003c\/h1\u003e \u003ch2\u003eVillani, Isabella\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour customers are your future.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSmartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. \u003c\/p\u003e \u003cp\u003eFrom services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. \u003ci\u003eTransform Customer Experience\u003c\/i\u003e is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransform Customer Experience\u003c\/i\u003e offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments.\u003c\/p\u003e \u003cp\u003e• Shows you how to address dimensions of diversity in the customer base\u003c\/p\u003e \u003cp\u003e• Outlines customer journey mapping\u003c\/p\u003e \u003cp\u003e• Discusses the implications of customers’ omnichannel engagement\u003c\/p\u003e \u003cp\u003e• Addresses the importance of positive employee experience in establishing a supportive CX culture.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTransform Customer Experience\u003c\/i\u003e explains why you need to embed customer experience in your organisation and shows you how to do it. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-12-26\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730368366\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730368366\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 228.60cm x152.40cm\u003c\/p\u003e \u003cp\u003ePages: 288\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44312816517260,"sku":"9780730368366","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730368366.jpg?v=1755266116","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730368366","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}