{"product_id":"9780730358633","title":"Chasing Digital: A Playbook for the New Economy","description":"\u003ch1\u003eChasing Digital: A Playbook for the New Economy\u003c\/h1\u003e \u003ch2\u003eStevens, Anthony; Strauss, Louis\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to succeed in the digital economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. \u003ci\u003eChasing Digital \u003c\/i\u003eis that playbook.\u003c\/p\u003e \u003cp\u003eOutlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of transformation: developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital capabilities: taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of change: navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntegrate technology into your business strategy and culture\u003c\/li\u003e \u003cli\u003ePrioritise and manage your company’s digital transition\u003c\/li\u003e \u003cli\u003eCreate opportunities for fast and intentional digital growth\u003c\/li\u003e \u003cli\u003eLearn how to minimise friction with stakeholders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eCut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, \u003ci\u003eChasing Digital\u003c\/i\u003e will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-10-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730358633\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730358633\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 210.80cm x137.20cm\u003c\/p\u003e \u003cp\u003ePages: 224\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44385462616204,"sku":"9780730358633","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730358633_81d89358-de6c-4c13-a3c4-62eb13b52096.jpg?v=1755268677","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730358633","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}