{"product_id":"9780730348696","title":"Unicorn Tears: Why Startups Fail and How To Avoid It","description":"\u003ch1\u003eUnicorn Tears: Why Startups Fail and How To Avoid It\u003c\/h1\u003e \u003ch2\u003ePride, Jamie\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe real-world secrets to startup success\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnicorn Tears \u003c\/i\u003eis the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the “yes” column.\u003c\/p\u003e \u003cp\u003ePride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the truth behind the eight myths of startups\u003c\/li\u003e \u003cli\u003eAdopt a proven formula for success based on Hollywood blockbusters\u003c\/li\u003e \u003cli\u003eCraft a winning pitch to bring investors — and capital — over to your side\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eGain real-world perspective on startups and future trends\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEveryone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. \u003ci\u003eUnicorn Tears\u003c\/i\u003e helps you set yourself up for success, and gives you the tools to forge your path to the top.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-01-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730348696\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730348696\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 226.10cm x149.90cm\u003c\/p\u003e \u003cp\u003ePages: 200\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311121920140,"sku":"9780730348696","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730348696_c0255a3c-c20b-4e9e-b3a8-d250806a602d.jpg?v=1755277894","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730348696","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}