{"product_id":"9780730312789","title":"Selfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence","description":"\u003ch1\u003eSelfish, Scared and Stupid: Stop Fighting Human Nature and Increase Your Performance, Engagement and Influence\u003c\/h1\u003e \u003ch2\u003eFlanagan, Kieran; Gregory, Dan\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eAppealing to humans' basic instincts to increase influence, buy-in and results\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eSurvival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. \u003ci\u003eSelfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence\u003c\/i\u003e, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.\u003c\/p\u003e \u003cp\u003eThis book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail\u003c\/li\u003e \u003cli\u003eDiscover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures\u003c\/li\u003e \u003cli\u003eExamine the link between fear and the unknown, including strategies for quelling fears and turning them into action\u003c\/li\u003e \u003cli\u003eLearn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-12-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730312789\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730312789\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 218.40cm x139.70cm\u003c\/p\u003e \u003cp\u003ePages: 224\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378607059084,"sku":"9780730312789","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730312789.jpg?v=1755136950","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730312789","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}