{"product_id":"9780730309994","title":"Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling","description":"\u003ch1\u003eProfessional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling\u003c\/h1\u003e \u003ch2\u003eWillmot, Ric\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eEffective marketing tactics and strategies for professional service providers\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eIf you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures easy-to-implement marketing tactics and strategies for small professional services firms in any industry\u003c\/li\u003e \u003cli\u003eIdeal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder\u003c\/li\u003e \u003cli\u003eShows readers with no marketing background how to boost their businesses\u003c\/li\u003e \u003cli\u003eNegates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor anyone who runs their own firm, \u003ci\u003eProfessional Services Marketing Wisdom\u003c\/i\u003e offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-08-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730309994\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730309994\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 231.10cm x153.70cm\u003c\/p\u003e \u003cp\u003ePages: 272\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44312934711436,"sku":"9780730309994","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730309994.jpg?v=1755266707","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730309994","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}