{"product_id":"9780730309277","title":"Web Marketing That Works: Confessions from the Marketing Trenches","description":"\u003ch1\u003eWeb Marketing That Works: Confessions from the Marketing Trenches\u003c\/h1\u003e \u003ch2\u003eFranklin, Adam; Jenkins, Toby\u003c\/h2\u003e \u003cp\u003e\u003cb\u003ePractical tips on using the web to boost your business, no matter what business you're in\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, \u003ci\u003eWeb Marketing That Works\u003c\/i\u003e offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFeatures insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web\u003c\/li\u003e \u003cli\u003eCovers web strategy, execution, content marketing, and social media\u003c\/li\u003e \u003cli\u003eIncludes 33 free, downloadable templates\u003c\/li\u003e \u003cli\u003eWritten by the founders of Bluewire Media, one of Australia's top web marketing firms\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEvery business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. \u003ci\u003eWeb Marketing That Works\u003c\/i\u003e shows you how to get ahead—starting right now.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-06-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9780730309277\u003c\/p\u003e \u003cp\u003eISBN-13: 9780730309277\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 228.90cm x152.40cm\u003c\/p\u003e \u003cp\u003ePages: 264\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311041966220,"sku":"9780730309277","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780730309277_c38ceba1-15e2-4989-b4b1-9e2e94806b73.jpg?v=1755276192","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780730309277","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}