{"product_id":"9780632052493","title":"Communication for Rural Innovation Rethinking Agricultural Extension","description":"\u003ch1\u003eCommunication for Rural Innovation\u003c\/h1\u003e\u003ch2\u003eRethinking Agricultural Extension\u003c\/h2\u003e\u003ch3\u003eCees Leeuwis | A. W. van den Ban\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eTechnology \u0026amp; Engineering \/ Agriculture \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eThis important book is the re-titled third edition of the extremely well received and widely used \u003ci\u003eAgricultural Extension\u003c\/i\u003e (van den Ban \u0026amp; Hawkins, 1988, 1996). Building on the previous editions, \u003ci\u003eCommunication for Rural Innovation\u003c\/i\u003e maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. \u003cp\u003eSince the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. \u003ci\u003eCommunication for Rural Innovation \u003c\/i\u003eis essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eCees Leeuwis\u003c\/b\u003e is the author of \u003ci\u003eCommunication for Rural Innovation: Rethinking Agricultural Extension\u003c\/i\u003e, 3rd Edition, published by Wiley.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAnne Willem van den Ban\u003c\/b\u003e was a Dutch scholar, whose work focused on agricultural extension.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 June 2004\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780632052493\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e29.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380382724236,"sku":"9780632052493","price":93.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780632052493_94355655-3818-414d-9429-7ffb1ea2f827.jpg?v=1780235598","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780632052493","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}