This book is a social psychological inquiry into identity in modern society.

• Starts from the social psychological premise that identity results from interaction in the social world.
• Reviews and integrates the most influential strands of contemporary social psychology research on identity.
• Brings together North American and European perspectives on social psychology.
• Incorporates insights from philosophy, cognitive neuroscience, psychology, cultural studies, anthropology and sociology.
• Places social identity research in a variety of real-life social contexts.

Bernd Simon is Professor of Social Psychology and Evaluation Research and Chair and Director of the Institute of Psychology at Christian-Albrechts University in Kiel, Germany.