This broad-ranging volume introduces social representation theory to a general readership, explaining how humans construct a framework of shared references which defines how we think about our world.

Kay Deaux is Distinguished Professor of Psychology at The City University of New York. She is past president of the American Psychological Society and is author/editor of many books and journal articles.

Gina Philogène is an Assistant Professor of Psychology at Sarah Lawrence College (Bronxville, New York). She has published several journal articles in both the United States and Europe and is the author of From Black to African American: A New Social Representation (1999).