{"product_id":"9780631214236","title":"Marketing Ethics","description":"\u003ch3\u003eFoundations of Business Ethics\u003c\/h3\u003e\u003ch1\u003eMarketing Ethics\u003c\/h1\u003e\u003ch3\u003eGeorge G. Brenkert\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Business Ethics\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eMarketing Ethics\u003c\/i\u003e addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality\u003c\/li\u003e \u003cli\u003eIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing\u003c\/li\u003e \u003cli\u003eConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literature\u003c\/li\u003e \u003cli\u003eAdds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cb\u003eGeorge G. Brenkert\u003c\/b\u003e is Professor of Business Ethics at the McDonough School of Business, Georgetown University. Former Editor-in-Chief of \u003ci\u003eBusiness Ethics Quarterly\u003c\/i\u003e, he has published numerous articles on ethics, business ethics, and social and political philosophy. Among the books he has published are \u003ci\u003ePolitical Freedom \u003c\/i\u003e\u003ci\u003e(1991)\u003c\/i\u003e and \u003ci\u003eCorporate Integrity and Accountability (2004)\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 March 2008\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780631214236\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e269\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e32.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384928628876,"sku":"9780631214236","price":42.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780631214236.jpg?v=1780195581","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780631214236","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}