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Cases in Retailing

Cases in Retailing Operational Perspectives

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Cases in Retailing

Operational Perspectives

Cathy Hart | Malcolm Kirkup | Paul Walley | Diane Preston | Mohammed Rafiq

Business & Economics / Sales & Selling / General

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Cathy Hart is Sainsbury Retail Fellow.

Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.

Diane Preston is a Lecturer in Human Resource Management.

Mohammed Rafiq, Lecturer in Retailing.

Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.


Publication Date: 10 April 1997
Publisher: Wiley
Imprint: Wiley-Blackwell
ISBN-13: 9780631201731
Format: Paperback / softback
Page Count: 264
Weight (oz): 14.0

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