This text examines the development of flexible but rigorous management of key areas such as financial reporting, cash flow, risk, budgeting, pricing, and costing.

James Conlan has spent many years in the fields of marketing, advertising, printing and publishing and has been closely involved in new product development as well as the establishment of overseas subsidiaries. He is now a full-time management educator with a specialist interest in the quantifiable and financial aspects of business. He is a Member of the Institute of Export and of the British Institute of Management.