{"product_id":"9780631153924","title":"The Innovation Marathon Lessons from High Technology Firms","description":"\u003ch1\u003eThe Innovation Marathon\u003c\/h1\u003e\u003ch2\u003eLessons from High Technology Firms\u003c\/h2\u003e\u003ch3\u003eMariann Jelinek | Claudia Bird Schoonhoven\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eThe Innovation Marathon\u003c\/i\u003e offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003eMariann Jelinek is an American organizational theorist, and Emeritus Professor of Strategy at the College of William \u0026amp; Mary, considered an icon for her contributions in the field of management of technology and innovation. Claudia Bird Schoonhoven is the author of The Innovation Marathon: Lessons from High Technology Firms, published by Wiley. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 January 1991\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9780631153924\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e480\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e31.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315786870924,"sku":"9780631153924","price":44.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9780631153924_7d8227ac-e1b9-4c2a-a6aa-5ca51c38411d.jpg?v=1780184532","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9780631153924","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}