The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change.

Mariann Jelinek is an American organizational theorist, and Emeritus Professor of Strategy at the College of William & Mary, considered an icon for her contributions in the field of management of technology and innovation. Claudia Bird Schoonhoven is the author of The Innovation Marathon: Lessons from High Technology Firms, published by Wiley.